We Book 100 Roofing Appointments
In 100 Days. You Sell The Roofs.
Black Label is the complete appointment machine. You pick the market. We find the homeowners — calling, texting, qualifying, booking, confirming, and following up — around one target: 100 qualified roofing appointments in 100 days. You sell the roofs.
You tell us the storm area or retail sales area. We source the cold data, build the list, and run the machine.
The Whole Business Hides In Three Lead Lanes
Black Label runs all three from one tracker, one phone system, and one calendar.
Inbound
People who raised their hand. Calls, forms, Google, Facebook, referrals. Speed wins here.
Database
People you already paid to meet. Old leads, unsold estimates, no-shows, past customers. Hidden revenue.
DoorBangerZ
Doors your field team already touched. We follow behind every knock and give it another chance.
The Black Label Math
Here is how 10,000 cold records inside a recent hail swath can turn into roofs. Inbound leads and warm reactivation wins are extra — we do not count them here.
10,000
Records
Cold homeowner data
100
Booked
1% books
70
Shows
70% show
49
Damage
70% have damage
30
Claims
About 30 claims
12
Roofs
10 claim installs + 2 retail
Collected Revenue At $15,000 Avg
$180,000
12 roofs × $15,000 — more than 12× the campaign fee
Cost Per Install
$1,187–$1,199
$75 path = $1,187 · 3% path = $1,199
5X Protection Still Applies
The final price can never exceed collected revenue divided by five.
This is the target case, not magic. The 12-roof plan is 10 insurance installs plus 2 retail or direct-pay roofs. The roofer still controls inspection, sales, production, and collections. The goal is simple: one good appointment per day for 100 days.
Black Label — Done For You
Goal: 100 qualified roofing appointments in 100 days. Cold data inside a recent hail swath. Inbound leads and warm reactivation wins are extra. You point us at the market — we source the data, build the list, and run the team, phone system, tracker, follow-up, booking, and reporting. Your job is simple: show up to the appointments and sell the roof.
Clean CSV Of Every Appointment
Every booked appointment delivered in a clean spreadsheet — name, phone, address, source, date, and time. Ready to hand to your sales team.
Email Alert On Every Book
You get an email the moment an appointment is booked. No waiting for a weekly report. Know what's happening as it happens.
Direct Feed Into Your CRM
Appointments push straight into the most popular roofing CRMs — AccuLynx, JobNimbus, Hatch, and more. No double entry. No manual import.
We Handle
- Cold data — we source the records inside your swath
- Calls and texts to every record
- Book, confirm, and reschedule appointments
- Follow up and report results
- Tracking every appointment in a clean CSV
- Email alerts on every book
- Direct feed into your roofing CRM
- Daily scoreboard and 100-day checkpoints
You Handle
- Choose the market — your storm area or retail sales area
- Keep the calendar open for appointments
- Run the inspections
- Sell, install, and report
That's it. We run the machine. You sell the roofs.
Where Black Label Fits
Every RCC plan runs the same machine. Black Label runs all of it at once — one target, one team, one tracker.
Rehash, Canvass, Storm, and Crew are monthly layers you add as you grow. Black Label is a fixed 100-day campaign where RCC runs every lane at once.
What Black Label Runs For You
One team. One target. Every lane covered.
The Operating Base + One Performance Path
You pick the performance path before launch. Never both.
The Operating Base
3 × $2,997
Three payments — at launch, Day 34, and Day 67.
$75 Path — Per Appointment Run
$75 for each qualified appointment the roofer runs. Best for a confident sales team that keeps every dollar of closing upside.
$75
per qualified appointment the roofer runs
3% Path — Of Collected Revenue
3% of collected revenue, including supplements and upsells. Best when RCC stays involved with customer service, nurture, reviews, and future follow-up.
3%
of collected contract revenue
The Target Numbers
$75 Path
$14,241 total
12 roofs = $1,187 per install
3% Path
$14,391 total
12 roofs = $1,199 per install
At $15,000 per roof, that is $180,000 collected — more than 12× the campaign fee.
5X Protection Still Applies
The final price can never exceed collected revenue divided by five.
Choose $75 per qualified appointment the roofer runs OR 3% of collected contract revenue. Pick one. Never both. The goal is appointments — RCC does not promise roof sales, insurance approval, or collected revenue.
One Checkpoint At A Time
We don't wait until Day 90 to find out the machine is broken. Every checkpoint shows booked, shows, damage, claims, and roofs.
Day 10
10 booked
Data, calls, script, and calendar.
Day 25
25 booked
Fix the first big leak.
Day 50
50 booked
Shows, damage, claims, and sales.
Day 75
75 booked
Recoveries and unsold follow-up.
Day 100
100 goal
Revenue, cost per roof, and next campaign.
The Black Label Playbook
The inside playbook to book 100 appointments in 100 days — the three lead lanes, the scripts, the tracker, the Black Label math, and the daily numbers. Free PDF.
Take The Playbook. Then Decide Who Runs It.
Build It Yourself
Assign one owner, choose one lead lane, create the tracker, and begin with the warmest opportunities.
Use RCC For The Missing Piece
Choose Rehash, Canvass, Storm, or Crew based on the leak you diagnosed.
Ask About Black Label
Give RCC one approved market, one calendar, and 100 days. We operate the complete appointment machine.
You Sell Roofs.
We Run The Machine.
Point RCC at your storm area or retail sales area. We source the cold data, build the list, and run the machine for 100 days.
Based & Operated in Hershey, Pennsylvania — The Chocolate Capital of the World.